Strategies for Increasing Sales Full Program
Available for Windows 7, 2000, XP, Vista and Mac OS.

Total Price: $99.95
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Strategies for Increasing Sales Per Course
Please select from the list of courses below. A 10% discount applies after every third course selected.

Available for Windows 7, 2000, XP, Vista and Mac OS.

Roll your mouse over each course title to view a description of the course.

SelectCourse #Course TitleUnit Price
01.Marketing: The Key to Building SalesMarketing overview, marketing trends, and marketing as an investment $11.00
02.Make Your Marketing Dollars CountTechniques for maximizing marketing returns $11.00
03.The Key Elements of a Marketing PlanDevelop a marketing plan and define your operation's characteristics $11.00
04.Market Research: Guest Comment CardsOverview of market research and develop a guest comment card program $11.00
05.Waitstaff Surveys and Other Market Research Methods Develop a waitstaff survey, trading area dot map study, and customer focus groups$11.00
06.Competitive Research and Research from Outside SourcesResearching the competition, analyzing statistical data, and "mystery shopper" programs$11.00
07.A Marketing Action PlanConducting a situation analysis and developing marketing goals $11.00
08.Creating Points of PersuasionHow to positively influence guest perception in various areas of your facility $11.00
09.Your Menu as a Marketing ToolHow to improve the profitability and define pricing of menu items $11.00
10.Menu Design That Maximizes ProfitsTechniques for menu design and writing menu descriptions $11.00
11.Additional Techniques for Improving Your MenuHow menu layout, menu boards, and daily specials can be profitable $11.00
12.Product Development, Testing, and SamplingHow to develop, test, and sample new products $11.00
13.The Importance of Training and CoachingDescriptions and benefits of training and coaching your staff $11.00
14.Promotional ToolsDeveloping promotions, "point-of-sale" materials, and gift certificate programs $11.00
15.Promotions To Increase FrequencyCustomer mailings, frequency programs, and joint promotions $11.00
16.Direct Mail And Internet MarketingDevelop direct mail programs and a website for your facility $11.00
17.Basic Rules for Copy WritingDevelop persuasive advertising $11.00
18.Evaluating Your ResultsDetermining marketing program success, selecting a "point-of-sale" system, and keeping track of marketing data $11.00
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