Strategies for Increasing Sales Full Program Available for Windows 7, 2000, XP, Vista and Mac OS.
Total Price:			$99.95

Strategies for Increasing Sales Per Course

Please select from the list of courses below. A 10% discount applies after every third course selected.

Available for Windows 7, 2000, XP, Vista and Mac OS.

Roll your mouse over each course title to view a description of the course.

Select	Course #	Course Title	Unit Price
	01.	Marketing: The Key to Building SalesMarketing overview, marketing trends, and marketing as an investment	$11.00
	02.	Make Your Marketing Dollars CountTechniques for maximizing marketing returns	$11.00
	03.	The Key Elements of a Marketing PlanDevelop a marketing plan and define your operation's characteristics	$11.00
	04.	Market Research: Guest Comment CardsOverview of market research and develop a guest comment card program	$11.00
	05.	Waitstaff Surveys and Other Market Research Methods Develop a waitstaff survey, trading area dot map study, and customer focus groups	$11.00
	06.	Competitive Research and Research from Outside SourcesResearching the competition, analyzing statistical data, and "mystery shopper" programs	$11.00
	07.	A Marketing Action PlanConducting a situation analysis and developing marketing goals	$11.00
	08.	Creating Points of PersuasionHow to positively influence guest perception in various areas of your facility	$11.00
	09.	Your Menu as a Marketing ToolHow to improve the profitability and define pricing of menu items	$11.00
	10.	Menu Design That Maximizes ProfitsTechniques for menu design and writing menu descriptions	$11.00
	11.	Additional Techniques for Improving Your MenuHow menu layout, menu boards, and daily specials can be profitable	$11.00
	12.	Product Development, Testing, and SamplingHow to develop, test, and sample new products	$11.00
	13.	The Importance of Training and CoachingDescriptions and benefits of training and coaching your staff	$11.00
	14.	Promotional ToolsDeveloping promotions, "point-of-sale" materials, and gift certificate programs	$11.00
	15.	Promotions To Increase FrequencyCustomer mailings, frequency programs, and joint promotions	$11.00
	16.	Direct Mail And Internet MarketingDevelop direct mail programs and a website for your facility	$11.00
	17.	Basic Rules for Copy WritingDevelop persuasive advertising	$11.00
	18.	Evaluating Your ResultsDetermining marketing program success, selecting a "point-of-sale" system, and keeping track of marketing data	$11.00
Total Price:			$0.00

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